Can Europe Tax the Cloud?

Power, sovereignty and the limits of infrastructure thinking

In Brussels, the debate on digital infrastructure still often begins at ground level. It revolves around cables, spectrum, data traffic and the operators that carry it. The questions seem familiar: who builds the networks, who pays for them and how should the costs be distributed across the system?

Yet while the discussion remains anchored in the physical layer, the structure it seeks to regulate has already shifted.

The cloud is no longer a sector alongside others. It is becoming the environment in which those sectors operate. Finance, healthcare, public administration and increasingly telecom itself are no longer merely connected by networks; they are executed within cloud-based systems that determine how data is processed, interpreted and transformed into value.

This is not a marginal shift. It is a redefinition of where economic reality takes shape.

The Cloud as Digital Ground

Companies such as Microsoft, Amazon and Google are often described as service providers. But this language obscures more than it reveals. They do not simply deliver services into the market; they provide the operational environments within which markets themselves increasingly function.

In that sense, the cloud resembles less a sector than a form of digital ground.

Historically, states taxed land because it was the site where value was created. Agriculture, industry and later urban development all depended on physical territory. Ownership and control over that territory translated into economic and political power and taxation followed accordingly.

Today, much of that value creation has migrated into digital environments. Applications are deployed in the cloud, data is stored and processed there and entire business models depend on its availability and scalability.

If the cloud is the ground on which economic activity takes place, then a natural question emerges: who owns that ground and who has the right to tax it?

An Infrastructure Without Location

This is where Europe’s existing frameworks begin to show their limits.

Current approaches to digital taxation largely target visible economic activity. Digital services taxes focus on advertising and platform revenues. International agreements such as the OECD minimum tax seek to address profit shifting. Regulatory initiatives aim to ensure competition and reduce lock-in.

Each of these instruments addresses part of the system. None of them directly engages with the cloud as infrastructure.

“The cloud is not just another industry vertical. It is becoming the foundation on which all other industries operate.”

Margrethe Vestager
Executive Vice-President for A Europe Fit for the Digital Age, European Commission

If this is the case, then the question is not simply how to tax companies that operate in the cloud, but how to tax the infrastructure that makes the cloud possible as a system.

The difficulty is that this infrastructure does not behave like traditional infrastructure.

It has no fixed location. Data centres may sit in Ireland, the Netherlands or elsewhere, but the services they enable are distributed across borders. Compute capacity is dynamically allocated. Ownership structures are layered through global corporate entities.

What appears as a single “cloud” is, in practice, a highly complex, transnational system.

Dependency and Leverage

Moreover, the cloud is not a single layer but a stack in itself—combining hardware, software, platforms and increasingly artificial intelligence. Any attempt to isolate one element for taxation risks distorting the others. But the most significant challenge is political.

As governments, companies and public institutions migrate critical functions into cloud environments, dependency increases. Healthcare systems rely on cloud-based data platforms. Defence and security infrastructures incorporate cloud capabilities. Public administrations digitise their services within these environments.

At that point, taxation is no longer a purely fiscal instrument. It becomes a matter of leverage.

“When governments depend on privately owned digital infrastructure, policy choices risk becoming negotiations.”

Brad Smith
Vice Chair & President, Microsoft

This introduces a new dimension to the debate on sovereignty. The question is no longer whether Europe can regulate access to its markets, but whether it can exert influence over systems on which it has become structurally dependent.

The Innovation Paradox

At the same time, Europe faces a paradox.

On the one hand, there is a clear desire to reduce dependency on non-European technology providers and to assert greater control over critical infrastructure. On the other hand, the efficiency, scalability and innovation capacity of existing cloud providers are precisely what enable European companies and institutions to modernise.

To tax the cloud, therefore, is not only to tax external power. It is also to tax one’s own transition.

European small and medium-sized enterprises rely on cloud services to compete globally. Public sector innovation increasingly depends on access to scalable computing resources. The digital transformation of the economy is inseparable from the availability of these infrastructures.

Any fiscal intervention must therefore navigate a delicate balance between reducing dependency and preserving capability.

Towards a New Financial Architecture

This is why the search for a “cloud tax” has so far remained inconclusive.

A usage-based model, taxing compute or storage, would treat the cloud as a utility, similar to energy. Yet it risks penalising precisely the actors Europe seeks to empower.

A platform-based model, targeting the economic rents generated by dominant ecosystems, would focus more directly on value capture, but requires new ways of defining and measuring dependency and market power.

A more systemic approach would go further still, linking taxation to the role companies play within critical layers of the digital system. Such an approach would recognise that power is not only derived from ownership or revenue, but from position within an interconnected architecture.

None of these models is straightforward. Each introduces new trade-offs between innovation, sovereignty and economic efficiency.

The Question Europe Has Not Yet Answered

What is increasingly clear, however, is that the existing framework—designed for markets, sectors and national infrastructures—struggles to capture a system that operates across all three simultaneously.

Europe has learned how to regulate markets. It has learned how to tax companies. It has learned how to manage physical infrastructure.

But the cloud is not simply a market, a company or a piece of infrastructure. It is the environment in which all three converge.

And until that reality is reflected in its financial architecture, Europe will continue to debate the surface of a system whose centre of gravity has already moved.


📸 Credit

Illustration generated by AI (DALL·E), commissioned by Altair Media

📝 Caption

Europe’s economy increasingly runs on cloud infrastructure it does not own—raising fundamental questions about control, dependency and how to tax the digital ground beneath modern societies.

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Altair Media Europe explores the systems shaping modern societies — from infrastructure and governance to culture and technological change.
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