At MWC 2026, the promise of frictionless technology masks a deeper failure: systems designed for speed, not usability. Inclusive design reveals a critical truth—innovation succeeds not when it impresses, but when it enables real human autonomy.
Health & Wellbeing
Health and wellbeing underpin the resilience, productivity and long-term stability of modern societies.
Inclusive design is often reduced to accessibility and compliance. Yet in an age of AI-mediated systems, design determines whether citizens retain agency or are silently processed. Inclusion is no longer ethical decoration — it is Europe’s social infrastructure.
The MedTech landscape in 2026 is defined not just by innovation, but by how technology earns trust. As AI, robotics and data-driven care accelerate, the real differentiator is no longer what technology can do — but how human it feels. The Big Five—Philips, GE HealthCare, Medtronic, J&J MedTech and Siemens Healthineers—each navigate this tension differently.
Healthcare is becoming increasingly electronic. From wearable sensors and smart patches to remote diagnostics and continuous monitoring, digital technologies now sit directly on the human body — sometimes even inside it. These innovations promise earlier detection, better outcomes and more personalised care. Yet beneath this progress lies a growing contradiction.
In the world of medical technology, five giants dominate the landscape: Philips, Siemens Healthineers, GE HealthCare, Medtronic and Johnson & Johnson MedTech. They shape hospitals, diagnostic labs and operating rooms worldwide. But their influence goes far beyond machines and software: their story is one of technological innovation intertwined with human care, navigating governance challenges, mergers and ethically complex healthcare decisions.
In a global technology landscape dominated by speed, scale and spectacle, Philips is pursuing a different ambition. Not to reclaim market leadership in the traditional sense, but to redefine what leadership in medical technology means in the first place.
