Behind the Feeds: Algorithms on X, Meta, OpenAI’s Grok and TikTok in 2025

Tuesday, December 9, 2025
a group of different social media logos

In 2025, social media algorithms are no longer just tools for sorting posts—they are the gatekeepers of public discourse, deciding what billions see every day. These systems, powered by machine learning, prioritize content based on engagement, relevance and sometimes owner preferences. But transparency varies wildly, sparking debates over bias, influence and regulation.

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Altair Media Europe is an independent foundation based in the Netherlands, exploring the systems shaping Europe’s future — from infrastructure and governance to technology, society and culture.
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