SAP Between America and Asia

Tuesday, January 27, 2026
closeup photo of person

Europe may be SAP’s home, but it is no longer the place where its future will be decided. That future is shaped elsewhere — in the boardrooms of American multinationals, in the industrial corridors of Asia and in innovation hubs stretching from Silicon Valley to Bangalore. For a company born in Walldorf, Germany, global presence is no longer a strategic option. It is an existential condition.

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SAP and Europe’s Digital Future

Monday, January 26, 2026
A close up of an electronic device with sound waves

Europe speaks confidently about its digital future. About strategic autonomy, technological sovereignty and the ambition to reduce dependency on foreign platforms. In policy papers the language is convincing. In conferences it sounds even stronger.

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Altair Media Europe explores the systems shaping modern societies — from infrastructure and governance to culture and technological change.
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