SAP Between America and Asia

Tuesday, January 27, 2026

Europe may be SAP’s home, but it is no longer the place where its future will be decided. That future is shaped elsewhere — in the boardrooms of American multinationals, in the industrial corridors of Asia and in innovation hubs stretching from Silicon Valley to Bangalore. For a company born in Walldorf, Germany, global presence is no longer a strategic option. It is an existential condition.

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