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As artificial intelligence reshapes how information is produced and perceived, literacy can no longer mean simply reading and verifying facts. It must address who constructs meaning, how algorithms frame reality and whether citizens retain agency in an increasingly synthetic information environment.
Europe currently occupies the center of global attention. War at its eastern border. Trade tensions reshaping supply chains. The fragile triangle between the United States, China and Europe itself. These are not marginal issues; they are structural shifts that will define the coming decades.
For decades, European power was defined through markets, regulation and industrial capacity. Culture existed alongside that project — respected, supported, but rarely treated as strategic. That distinction has collapsed. In an age of geopolitical tension, platform dominance and accelerating artificial intelligence, culture and media have become infrastructure. They shape trust, legitimacy and collective orientation. Creative Europe sits precisely at that intersection, even if it is seldom described in those terms.
