Italy — Designing Performance

Tuesday, June 30, 2026

Italy built its automotive identity around craftsmanship, design and emotion rather than scale. As electrification and software redefine mobility, brands such as Ferrari, Lamborghini and Alfa Romeo face a profound question: can aspiration remain a competitive advantage in a digital age?

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Altair Media Europe is an independent foundation based in the Netherlands, exploring the systems shaping Europe’s future — from infrastructure and governance to technology, society and culture.
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