Available worldwide via Amazon (Kindle Edition)
US: $5.99
Other regions: Local Amazon pricing
Available here:
https://www.amazon.nl/dp/B0GMXLX56T
Perfection is no longer the defining standard of identity. Across Europe, a shift toward raw and unfiltered self-expression is underway—yet as authenticity becomes expected, it risks turning into a new form of performance.
For years, influencers were treated as a side-act in marketing: a nice-to-have, a creative extra, a colourful add-on to the “real” media plan. That era is over. Today, influence is an industry — structured, data-driven, global — and personal brands have quietly grown into media companies without newsrooms, studios or distribution departments. Their leverage is not built on infrastructure, but on attention. And attention travels faster than advertising budgets can adapt.
